lueinsoft

Process

Objective data isn't driving the creative and selection process

1
Concept & Discovery

This is where the project is defined.
The key tool for doing this is the creative brief.

2
Sketch & Design

Design begins with the site's information architecture
using lo-fi prototypes

3
Development

This phase involves building the site
template and then the pages themselves.

4
Support & Maintainance

Once the site is live, we set up a
maintenance plan with the client.

How we excecuite the project flow?

This is where the project is defined. The key tool for doing this is the creative brief (learn more about how to write a creative brief). It is the document we go back to if we have questions about the goals or requirements of the project, or if scope creep threatens to interfere. Once the scope of the project is fully understood a project plan can be developed.

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This phase involves building the site template and then the pages themselves. We like to review the site template before the bulk of the pages are built out to make sure that the coding is up to scratch. It's not uncommon that some design tweaks get made during this phase, as we're always having ideas about how the site can be improved. However, if these ideas could cause a material slip in deadlines, they may well get pushed back to a 'phase 2' enhancement. We also like to do more usability testing on the actual site to make sure we haven't missed anything. And, of course, the site goes through a thorough content and code QA check.

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In theory, launch is pretty straight-forward. We never launch on a Friday (who wants to be working late into Friday night, or on a weekend?) and make sure that the appropriate IT resources are available for support. Once we've launched the site, we'll do a complete link check and also check that any applications are working fine.

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